New Survey: American’s Don’t Know Their Grapes During National Wine Month

Grape Juice And Wine Offer Similar Benefits, People Don’t Make The Heart-Health Connection

CONCORD, Mass., May 24, 2012 - A recent nationwide survey of more than 4,000 American adults found that 66 percent of respondents know wine is good for their heart; however, only a fraction connected the heart-health benefits of grapes in wine to the grapes in 100 percent grape juice.

“Over a decade’s worth of research suggests that 100% grape juice made with Concord grapes can benefit the heart,” says Casey Lewis, MS, RD, Welch’s Health and Nutrition Lead.

Many of the same heart-healthy plant nutrients in red wine are in grape juice making it a great option for those who choose not to drink alcohol. Like red wine, Concord grapes have a mix of natural plant nutrients called polyphenols. Growing research suggests that certain polyphenols can act as antioxidants and deliver benefits to help promote heart health.

Polyphenols give Concord grapes their vibrant color, making Welch’s 100 percent Grape Juice made with Concord grapes an easy way to add a boost of purple fruit to a heart-healthy diet. According to the 2010 Dietary Guidelines for Americans, most people don’t eat enough colorful fruits and vegetables.

“People aren’t getting enough purple and blue fruits, which only account for about 3 percent of total produce intake,” comments Lewis. “A multicolored diet helps ensure a broad range of vitamins, minerals, and beneficial plant nutrients.”

For more on the science behind the Concord grape’s heart-health benefits, visit grapescience.com.

About Welch’s

Headquartered in Concord, Massachusetts, Welch’s is the processing and marketing subsidiary of the National Grape Cooperative. Welch’s is owned by 1,150 family-farmers across America and in Ontario, Canada, who make up this cooperative and who grow the delicious and inherently healthy Concord grape used in Welch’s juices and other grape-based products. Welch’s is committed to research and development that will meet the growing demand for products that address consumers’ health and nutrition needs. Welch’s products are sold throughout the United States and in approximately 50 countries around the globe. 

About the Survey

Porter Novelli Styles conducted a survey of more than 4,000 Americans across the nation. The survey was executed in January 2012 and was sponsored by Welch’s.